Management needs traction. Objectives. Purposes. Targets. Or any reasons ranging from deeply vital to shamefully shallow. A dream you point at to gather ambitions around.

Efficiency is one of these… a shiny scintillating dream shaped to feed on human potential. Faceless. Flexible. Relatable. An immaterial perfection…

It builds up, slipping in to fill organization’s cracks, up to the point of becoming utterly irrelevant. Without tangible end, efficiency is but a motivation tool, and despite Effy sometimes fighting back, she just is bond to remain a mature fantasy…