Effy By Design ~ versatile fashion for urban pixies (Effy Creations Atelier)

Art-Deco

Futurist

Flexible

-{2030}-
=] New Collection [=

| Effy By Design |
| 曲茧 |

Reduce waste and save wardrobe space, without compromising on style.

We love changing looks, because we need to, but mostly because we want to… and that’s when guilt looms over.

Yet, sustainable fashion shouldn’t mean the end of moody style change, so we decided to be more efficient about it, creating flexible looks!

We focus on simple and comfortable clothing items with at least two or more looks, using flexible design techniques:

– Reversible & Fold-able,
– Convertible,
– Removable & Interchangeable,
– … and many more.

Each collection is a quest…

| Pixies’ Wardrobe |

}- New Collection -{

-{2030}-

=] Timeless Silhouettes [=

Futurist Art Deco Collection ->

Eau _ 水 _ Water Collection cover – Effy By Design

Kwoa photo series - Water close-up - Blue white black reflection over Bled lake gentle waves

Green Light - Silk Chiffon - Effy By Design - Haze Reversible Bloomers

Eau-Shui-Water - Waterfalls silk dress - Bursting poise - 99 - Flowing gif

Effy By Design - Eau-水-Water -Summer Collection - Waterfall Dress png

Effy By Design - Eau-水-Water -Summer Collection - Waterfall

Kwoa photo series - Water close-up - Agitated water down a cascading mountain river

Eau-Shui-Water - Storming Joy - Clouds Top, Pants & Skirt with removable magnetic rain - 01 c

Eau-Shui-Water - Storming Joy - Clouds Top, Pants & Skirt with removable magnetic rain - 04 c

Kwoa photo series - Water close-up - Clouds reflection over quiet river in Qinghai

Eau-Shui-Water - Stable Ripple - Drops Asymmetric skirt & Sleeveless top with inter-changeable rhinestone - 06

Effy By Design - Eau-水-Water -Summer Collection - Drops skirt png

Eau-Shui-Water - Stable Ripple - Drops Asymmetric skirt & Sleeveless top with inter-changeable rhinestone - 04

Kwoa photo series - Water close-up - Transparent water with agitated fishes swimming under

Eau-Shui-Water - Stable Ripple - Drops Asymmetric skirt & Sleeveless top with inter-changeable rhinestone - 99b - gif

Kwoa photo series - Water close-up - Tree reflections over an immobile nenuphar pond

Kwoa photo series - Water close-up - Fishes breaking trees reflection mirroring over quiet pond

Eau-Shui-Water - Stable Ripple - Drops Asymmetric skirt & Sleeveless top with inter-changeable rhinestone - 03

Blue Light - Polyester - Print Flowers - Effy By Design - Ponds Onesie

Blue Light - Linen - Effy By Design Swamps Top & Pants

Kwoa photo series - Water close-up - Bled castle reflection over the lake

Blue Light - Polyester - Effy By Design - Pools Bikini

Blue - Silk - Effy By Design - Convertible Blouse

Eau-Shui-Water - Waterfalls silk dress - Bursting poise - 05

Eau~Shui~Water Collection

Be moody!

~{2030}~
collection

Timeless Silhouettes

Accountable Collection

Office Clothing

Mauving on…
Collection

For impish ladies moving on… in mauve.

Industrial
Collection

Objects of Desire

Flexible Fashion Design

Switch, snap, fold, reverse, roll, hook…
one clothe = many ways to wear!

Flexible is sustainable

E.C. Editions

Experimental Books & Comics

Authors & Services

Effy – The Living Efficiency Webcomics

Hell Lingering Within Hardcover

Stand(H)ard Graphic Novel

Kwoa

Ideas In Progress

Leaflets Collection

Effy Creations

Located in Shanghai, the Effy Creations’ atelier is a place to explores idea & inspire reflection… vast program!

About the Atelier

Effy By Design

The fashion brand for elegant & playful pixies that love switching looks with flexible designs.

Explore The Wardrobe

E.C. Editions

Experimental books, comics and graphic novels in english, mandarin and french.

Browse The Library

Accountable
Collection

Mauving On…
Collection

Industrial Latex!
Collection

Eau~水~Water Collection

Coffee check, Laptop check, Style to inspire: Effy By Design

Change style in a blink

Flexible is Sustainable

Keynotes on Flexible Fashion Design

Effy By Design - Mauving On - Blossoming Jacaranda - Two sides foldable skirt and brassiere

The Blossoming Jacaranda ~fold-able skirt & top~

Accountable collection - Executive Apron Dress - 21 - Effy By Design fashion

The Executive Apron ~reversible dress~

Effy By Design - Blouse Variables Inter-changeable and Removable Sleeves gif

The Variables ~blouse with removable sleeves~

Flexible design - fashion brands directory

Flexible fashion: A small directory of convertible & reversible brands

"Effy By Design" | Flexible Fashion

‘Urban Pixies’ invade En-Vie fashion magazine

"Effy By Design"

Republik B&W Art Visual Magazine - Effy By Design 2030 - TOC

-{2030}- collection in B&W photo magazine Republik

"Effy By Design"

dreamingless magazine - issue 60 - part 02 - HIGH RES-34

-{2030}- collection in U.K. fashion magazine Dreamingless

"Effy By Design"

$_{2030}_Art-Deco Fashon collection from Effy By Design Logo Square 600c$

Press Release – Art-Deco Fashion; Launch of ~{2030}~, the New Collection from Effy By Design.

"Effy By Design"

$Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_Majestic_Theatre_1941$

Architecture photo gallery – Art-Deco in Shanghai

"Effy By Design" | Kwoa's tribulations | Photo series

Industrial Weaving Machine - Kwoa Textile Machinery photo gallery

Industry photo gallery – Textile Equipment & Machinery

Kwoa's tribulations | Photo series

Effy By Design in EstiMag July p80 small

‘Clouds’ top & skirt in Estimag fashion magazine

"Effy By Design"

Marika Magazine Designers Issue 946 May - 16

Effy H in Designers edition of Marika magazine with ~Water~ look book

"Effy By Design"

BeautyMute 242 - p30

Beauty Mute fashion mag ‘Reboots’ with Effy By Design collection

"Effy By Design"

Mauving On featured in 6X magazine

"Effy By Design"

202106 - En Vie - Moody Waters

‘Moody Waters’ ~ tormented look book in En-Vie fashion magazine

"Effy By Design"

Effy By Design

Clouds - Silk top with removable strands of rain - Eau-水-Water - Effy By Design - 104

The Clouds ~ Tank-top with removable rain

$44.00 – $48.00

Ponds Deep Naive blue women leather jacket - Eau-水-Water - Effy By Design - 102

The Shallow Ponds ~ Onesie Shorts

$55.00 – $58.00

Grandiose - Black pu leather corset dress & rhinestones - stunning waist & dazzling art deco curves - ~{2030}~ - Effy By Design - 61

Grandiose ~ Black pvc, pu and rhinestones corset dress

$78.00 – $82.00

Ocean - Scintillating Blue Multiwear Convertible and Reversible Dress - Eau-水-Water - Effy By Design - 20

The Oceans ~ Convertible Dress (40+ looks)

$55.00 – $58.00

Waterfalls silk gown club dress - Eau-水-Water - Effy By Design - 003-

The Waterfalls ~ Nightly Silk Dress

$82.00 – $88.00

Mauving On Burgeoning Lavender reversible skirt and bustier ensemble 0

The Burgeoning Lavender ~Reversible Top~

$58.00

Mauving On Blossoming Jacaranda foldable skirt and brassiere - 03

The Blossoming Jacaranda ~Foldable Top~

$58.00

Accountable collection - Blouse Variables Black - Effy By Design fashion 01

The Blouse Variables ~Black~

$68.00