| Effy By Design |
| 曲茧 |

Reduce waste and save wardrobe space, without compromising on style.

We love changing looks, because we need to, but mostly because we want to… and that’s when guilt looms over.

Yet, sustainable fashion shouldn’t mean the end of moody style change, so we decided to be more efficient about it, creating flexible looks!

We focus on simple and comfortable clothing items with at least two or more looks, using flexible design techniques:

Reversible & Fold-able,
Convertible,
Removable & Interchangeable,
– … and many more.

Each collection is a quest…

| Pixies’ Wardrobe |

Eau~Shui~Water Collection

Be moody!

~{2030}~
collection

Timeless Silhouettes

Accountable Collection

Office Clothing

Mauving on…
Collection

For impish ladies moving on… in mauve.

Industrial
Collection

Objects of Desire

Flexible Fashion Design

Switch, snap, fold, reverse, roll, hook…
one clothe = many ways to wear!

Effy Creations

Located in Shanghai, the Effy Creations’ atelier is a place to explores idea & inspire reflection… vast program!

Effy By Design

The fashion brand for elegant & playful pixies that love switching looks with flexible designs.

E.C. Editions

Experimental books, comics and graphic novels in english, mandarin and french.

Coffee check, Laptop check, Style to inspire: Effy By Design