Flexible fashion: A small directory of convertible & reversible brands

Flexible design - fashion brands directory

I love fashion with flexible design!

It’s moody, practical, versatile, and sustainable. But style is style, and if you can’t find what you like in Effy By Design, we listed a few other designers and brands doing reversible, convertible, fold-able, removable, changeable or interchangeable fashion to check out.

(Note: Effy Creations is not getting anything back, and we have no commercial relations with any of these brands, but we do want to spread the word, and enlarge the world of flexible designs for fashion! Drop us a mail or leave a comment below for any more suggestions.)

Bra Lab: Interchangeable & Multiways bras *

“We believe women should be able to wear what they want without their bras holding them back. Our side-clasping bras can be discreetly hidden, subtly shown or boldly exposed. Choose your cup, then add backs, and multiway shoulder straps to create your own custom design and get more looks in a more sustainable way.”

The Bra Lab

Cameleo: Interchangeable footwear

“Cameleo appreciates the amazing world within the woman, which inspires her to do incredible stuff at a stretch, for this, she wishes to keep moving. We support you in every choice of step you choose! Move from anywhere to everywhere. Like you make up your soul -just strap up your sole. We made this hassle-free and our uniqueness is further enhanced by the natural dyes we use in manufacturing the footwear uppers.”

Cameleo

Chloe Dao: Convertible scarf

  • Women fashion
  • Homepage: Chloe Dao
  • Online shop & Boutique
  • Houston / US
  • $$

“The Aya [scarf] is a one of a kind piece that provides endless possibilities. With a specially engineered hidden sleeve, the Aya can be worn as a scarf, vest, sarong, cross-front top, sari and much more.”

Chloe Dao

Dress & Charm: Convertible wedding dress

“We are proud to provide the most stylish convertible dresses, the magical one dress that can be worn unlimited ways,”

Dress & Charm

Dress for cocktails: Handbags with interchangeable bows

“Original designs with thousands of mix and match color combinations. Add a bow, flower, or adornment to always be dressed for cocktails.”

Dress for cocktails

Diane Kroe: Versatile travel fashion *

  • Women fashion
  • Homepage: Diane Kroe
  • Online shop
  • Toronto / Canada
  • $$

“Diane’s success has been her “less is more” design concept […] by designing high quality travel fashion for women on the go.”

Diane Kroe

Flip Flap: Low sensory clothing suitable for people with autism spectrum disorder **

“Low sensory impact for better emotional management and greater autonomy. Innovative, seamless clothing suitable for tactile hypersensitivity. Dress more simply with clothes that you put on in any direction: reversible and front-to-back.”

Flip Flap

Effy’s take: Reversible designs with a purpose, with very a french look, sustainable production setup and well thought clothing designed to help people with autism or visual impairment to gain in autonomy. Clever, stylish, practical… reversible at its best!

Guzundstraus: Convertible & conceptual clothing

“The brand essence is expressed through creative cutting, reversible outfits, smart fabric finishes and artsy prints. Every seasonal collection includes conceptual multi wear dresses, involving the customer in the game of co-creation and encouraging to experiment with proportions and shapes.”

Guzundstraus

Helene Clarkson: Reversible clothing; Endless possibilities

“We create versatile clothing that’s easy to wear no matter what your plans are! Whether you are staying in, working from home or going out on the town, our clothes are designed to go with you. Easy to dress up or dress down, style inside and out for whatever your mood may be or wherever life takes you.

Helene Clarkson

Henkaa: Convertible dresses for bridesmaids

  • Women bridal fashion
  • Homepage: Henkaa
  • Online shop
  • Toronto / Canada
  • $$

“This dress has truly been deemed the perfect bridesmaids dress, because of its versatility! It is suitable for ALL body types, so no matter how many bridesmaids you have, they can all wear the same dress. This offers an element of uniformity that is perfect if you are a stickler for having everything match. No need to have your bridal party wearing all different dress styles and slightly different colour shades. This is an all-in-one solution.

Infinity Dress

Holly & Beau: Children color changing rainwear *

“Our aim was to make rainy days fun and colourful. So, we created the first magical color changing rainwear for kids aged 2 to 8 years. After many years of research and development we created our ‘magic color’ technology.”

Holly And Beau

Isabel Manns: Sustainable clothing for women *

  • Women fashion
  • Homepage: Isabel Manns
  • Online shop & Boutique
  • London / UK
  • $$$

“Isabel’s clothing is intended to be worn from the day into the evening by simply reversing the outfit as most items offer a printed side, designed by herself, and a plain side. All in classic and timeless styles, allowing customers a choice of two-colour ways that can be worn to any occasion by any age group.”

Isabel Manns

Effy’s take: Flexible designs are only a part of their sustainable approach to fashion, which include other elements such as a limited waste policy, but a fair amount of reversible outfits are available. They mostly play on fabric pattern and color, with simple lines, to deliver classy women clothing.

Infinity Dress: 100 ways to wear

  • Women bridal fashion
  • Homepage: Infinity Dress
  • Online shop & Boutique
  • San Leandro / U.S.
  • $$

“This dress has truly been deemed the perfect bridesmaids dress, because of its versatility! It is suitable for ALL body types, so no matter how many bridesmaids you have, they can all wear the same dress. This offers an element of uniformity that is perfect if you are a stickler for having everything match. No need to have your bridal party wearing all different dress styles and slightly different colour shades. This is an all-in-one solution.

Infinity Dress

Jia Collection: High Quality Reversible Fashion **

  • Women fashion
  • Homepage: Jia Collection
  • Online shop & Boutique
  • New York / US
  • $$$

“We are the only fashion brand that has every piece designed to be reversible/convertible and multi-use, so it can easily serve all the daily functions for a busy woman like you.

And we promise you this: now you can look AND perform your best with the least time, money and energy spent, wherever you are.”

Jia Collection

Effy’s take: Jia collection has been designing flexible fashion for quite some time, giving them a very skilled approach and craftsmanship. They almost exclusively do reversible clothing, but flexibility is at the core of their process, and it goes as far as filtering their online shop by the number of possible wear for each item (up to 6!). Their style is neat, with clear lines and curves, underlining femininity in an elegant way. They also provide a wide range of models, in different sizes and colors.

Janore: Clothes that can be styled in a least two ways *

  • Women fashion
  • Homepage: Janore
  • Akobo Ibadan / Nigeria
  • Online shop
  • $$

“I developed interest in designing in the year 2017. Three years down the line, I started my brand. This brand inspires me more and more to expand my creativity and improve my personal skills.

I really hope every one gets to wear my brand as I continue to expand by bringing you the best of designs with high quality fabrics.”

Janore

Lucy & Loo: Australian made convertible wear

  • Women bridal fashion
  • Homepage: Lucy & Loo
  • Online shop
  • Brisbane / Australia
  • $$$

“At Lucy and Loo Convertible Wear, we design […] to suit women of all shapes and sizes. Every one of our wrap dresses, infinity gowns and multiway jumpsuits can be wrapped and twisted into over 50 different styles. Add some of our convertible bling and find even more ways!

Lucy & Loo

Maison Q: Reversible kidswear *

  • Children & Babies
  • Homepage: Maison Q
  • Online shop
  • Singapore
  • $$

“Established in 2015, Maison Q jumped onto the kids #OOTD culture bandwagon and birthed the idea of reversibility in children’s wear to get more mileage out of them. Our brand ethos reflect what discerning customers are looking for – original design, impeccable quality, versatility and comfortable apparels in vivid colour palettes. Two designs in one dress? A shirt that can be worn two ways? In many happy prints? Oh yes!”

Maison Q

Effy’s take: Exclusively dealing with reversible designs for the family. Designs sometimes include chinese elements in a subtle way.

Mime Et Moi: Heel-changer

  • Women Shoes
  • Homepage: Mime Et Moi
  • Online shop
  • Munich / Germany
  • $$$

“Our heelchangers adapt to your life: Whether high or flat, you don’t have to compromise with mimes. Our shoes combine fashion and function and are true all-rounders with their interchangeable heels – you are just one click away from infinite possibilities, because each of our shoes can be combined with every heel. This allows you to customize your mimes individually in heel height, shape and style. Convince yourself of the Heelchange effect. We show you how easy it is to change the paragraph!”

Mime Et Moi

Pashion footwear: Making convertible heels a reality *

  • Women shoes
  • Homepage: Pashion
  • Online shop & Boutique
  • US
  • $$

“Pashion Footwear dreams of a day where women can fully customize their convertible high heels to assure that their shoes can adapt to their day as epically as they do.”

Pashion

Proud Fox: Removable sexy outfits *

  • Men & Women sexy clothing
  • Taobao: Proudfox (chinese)
  • Online shop & Boutique
  • Guangzhou / China
  • $

“把情趣 穿出门” (translated: Wear excitement outside)

Proud Fox

Effy’s take: Using removable, interchangeable, or fold able elements, they hide teasing outfits under cheap random everyday wear. Their flexible items are definitely more on the daring side of fashion, with ingenuous mechanisms to show / hide. That being said, their basic style looks very standard, which is their concept. My three favorite models from pictures:

Reversible Co.: Classic fashion for on-the-go women

  • Women, children & babies
  • Homepage: Reversible Co.
  • Online shop
  • Franklin / US
  • $$

“It’s refined but so simple, it’s two looks in one! Our clothing’s versatile, soft and classic. We use the best quality fabrics we could find on the market that met our standards as moms, fashionistas and also that our kiddos loved.”

Reversible Co.

Effy’s take: Exclusively dealing with reversible designs for the family. Very limited selection of practical and comfortable outfits so far.

Runway Heels: Retractable heels

  • Women shoes
  • Homepage: Runway Heels
  • Online shop
  • Hollywood / US
  • $$$

“Melody […] vision was to create the first push button retractable heel. After all if a plane can retract its wheels thousands of miles in the air, why can’t a heel do the same on the ground.”

Runway Heels

Seams Friendly: One garment doing the job of two.

“Versatility is at the core of our design. You can style our products to create multiple looks with every piece. We have taken this one step further and have introduced reversible and convertible styles. Repetition is not even a real problem anymore. With our versatile designs, you get your penny’s worth and help reduce wastage, all with one purchase.”

Seams Friendly

Season Everyday: One dress / 30 days

“Season is exactly what I’ve dreamt of wearing (and creating!) over the past nine years of wishing for a dress that always fits… A silhouette that feels gracious, thoughtfully designed, and up for adventure at any turn.”

Season Everyday

Sugar Bits: Convertible wrap dress *

  • Women fashion
  • Homepage: Sugar Bits
  • Online shop
  • Conifer / US
  • $$

“One dress = 100+ ways to wear.”

Sugar Bits

Effy’s take: They only focus on convertible wrap dress with an apparent simplicity (standard color and style), but the variety of wearing possibilities with a single garment is truly impressive, switching from halter, to half cap, sleeveless, one shoulder, and so on.

Tanya Heath: Shoes with adjustable heels *

  • Women shoes
  • Homepage: Tanya Heath
  • Online shop & Boutiques
  • Paris / France
  • $$$

“Tanya has created a complete line of footwear, including pumps, sandals, boots and even vegan styles, where you can switch out the heel whenever you need to. Change from a 4 cm walking heel to an 8 cm high heel with the click of a button and get 3 times more use and endless fashion possibilities with one pair of shoes.”

Tanya Heath

The Henabees: Detachable sleeves for women

  • Sleeves for women dresses
  • Homepage: The Henabees
  • Online shop
  • US
  • $$

“Show them only what you want them to see.”

The Henabees

Effy’s take: They exclusively design detachable sleeves to match existing dress or top. And even though I design a lot of sleeveless model myself, I for one always cover my arms, so thanks for this brilliant idea. The burlesque style is fun, but choices are limited for the time being.

Twee In One: Reversible & Convertible casual clothing *

  • Women fashion
  • Homepage: Twee In One
  • Online shop & Boutique
  • Mumbai / India
  • $$

“Twee In One is a eco friendly brand who offers two looks in one giving fashion a different meaning. A variety of reversible and convertible clothing gives you more options in your wardrobe. Go eco-friendly with sustainable brand Twee In One, Get more with buying less. Get formal to casual looks in one outfit.”

TweeInOne

Effy’s take: Everyday wear, with wide lines for a casual and comfortable feeling. They not only design reversible clothing, but also convertible outfits (such as fold able dresses).

Effy By Design: Elegant / Daring / Modern **

  • Women fashion
  • Homepage: Effy By Design
  • Online shop & Boutique
  • Shanghai / China
  • $$

“To limit volume, without compromising on style and diversity, we designed a flexible clothing line, in which every item can be reversed, folded, wrapped, rolled-in, buttoned, and so on… so more choices -> longer lifespan -> lower volume; and always great versatile styles.”

Effy By Design

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