Urban
Pixies*
wardrobe
{{ *Free spirits, living in concrete forests. }}
LING
Office Sprite
RAE
Boudoir Vixen
Nylwen
Ground Elf
A Fong
Landmark fairy
Daphne
Park Nymph
Urban
Pixies*
wardrobe
{{ *Free spirits, living in concrete forests. }}
~ Urban Pixies’ Wardrobe ~
Latest products
~ collections ~
Business clothing
Objects of desire
Flexible fashion
Be moody
Inspiring fashion designed to change, fit & last
“Effy By Design” is an atelier created by head designer Effy H located in Shanghai’s Effy Creations workshops. We specialized in flexible fashion designs with a unique blend of feminine elegance & daring style.
Flexible fashion & Waste reduction
To limit volume, without compromising on style and diversity, we design flexible clothing lines, in which items can be reversed, folded, wrapped, rolled-in, buttoned, and so on… so more options -> longer lifespan -> lower volumes… and always amazing and versatile styles.
We produce in small batches, with limited volumes, only picking top-grade fabric and accessories to craft custom-sized clothing to fit you.
Latest news from the atelier
- ‘Urban Pixies’ invade En-Vie fashion magazine
- -{2030}- collection in B&W photo magazine Republik
- -{2030}- collection in U.K. fashion magazine Dreamingless
- Press Release – Art-Deco Fashion; Launch of ~{2030}~, the New Collection from Effy By Design.
- Architecture photo gallery – Art-Deco in Shanghai
- ‘Clouds’ top & skirt in Estimag fashion magazine