Persistence of vision is the illusion that shapes reality. As per Collins dictionary, the phenomenon is defined as:

the retention of a visual image for a short period of time after the removal of the stimulus that produced it: the phenomenon that produces the illusion of movement when viewing motion pictures

In effect, it means that our vision is nothing more than a succession of still images. These disconnected stills are retained for a very short period of time. This allows our brain to transform them into a logical stream of continuous movement, that our consciousness can comprehend.

Efficient advertisement uses the same mechanism. As discussed before in ‘Advertising Reasonance‘, advertisement uses figments of information that our brain will retain, in order to create a logical stream that will influence our consciousness.