Prodigies for a jilted generation (Innovation)
Effy investigates innovation, sources of innovations and its value for efficiency. A comics inspired by The Prodigy illustrate.… Read More
“Accountable”: Early styles from Effy By Design’s fall fashion collection
If “Mauving On” was a call of passion, “Accountable” is reason taking over. The fall collection is for women that come Monday morning, open their closet and wonder what to wear to the office. Pass the series of worn out suits, this collection proposes an alternative, with feminine, daring and elegant designs, visually advocating strong values: Transparency, Reliability & Duty.… Read More
“Night’s Sensual Routine” – Love Hotel in Shenzhen / 2012
Tiny nails teasing around emotions;
The soothing invasion of today’s bore.
Up for twelve hours; yet awoken at last!
Igniting the satin sheets I craved for;
Falling into lingering reflections.… Read More
Mission and economic function – (Vision, Mission & Values)
Effy analyzes the role of mission statement and the coherence with financial success, using top 5 profitable company as a case study.… Read More
“Dry flow” – Tengger desert’s night market / 2020
Cheap shaved ice, light-red sweetness melting through me.
Neons around, flashing skirt’s slits lurking above.… Read More
Potentialism (value, volatility & financial efficiency)
Effy plays with the notion of value to assess financial efficiency and volatility, applied to the modern art market.… Read More
“Oily Soup” persona poem – Jiuzhai / 2005
I spy,
with my little eye,
desperate kiddos,
dreaming of legos.
… and then Effy said: “Ageing memory sucks” (Memory and efficiency)
Memory is vital to create and assess efficiency, which makes ageing memory an obstacle to optimal efficiency. To sum-up: Ageing memory sucks efficiency.… Read More
Clit Eastwood Achieves (output based and straight efficiency)
Effy applies straight efficiency: with stable inputs, she refined her own technique for the most direct way to accomplish desired result…… Read More