Persistence of vision (advertisement and efficiency)

Persistence of vision is the illusion that shapes reality. Similarly, efficient advertisement creates logical streams using disconnected stimuli.… Read More

Persistence of vision is the illusion that shapes reality. Similarly, efficient advertisement creates logical streams using disconnected stimuli.… Read More

Effy found an old document detailing ancestral trading tactics… and nothing much has changed in the world or retailing since.… Read More


Efficiency has a language on its own, and that is accounting! Balanced Beam is an experiment to illustrate accounting literature, and the role of accountants, controllers and auditors to write, edit and critique efficiency.… Read More

An abstract animated illustration to highlight Effy’s multiple tools and techniques she loves employing to persuade!… Read More

Applying cash flow statements technique and logic to other periodical flows in order to get a different perspective on a subject efficiency.… Read More

Special thanks to H2 for this bonus episode of Effy, about chinese sales practices in the southern cantonese regions…… Read More

Modernity has a passion for speed, which makes decompression popularity and assimilation in every industries’ product life cycle all the more fascinating.… Read More

Adam Smith presented how societies established money, now Effy developed a model on how money impacts individuals in societies.… Read More

Processes generate a wide range of outputs, damaged goods being one of them. To value all outputs is one way to optimize efficiency! … Read More

From nothing came something; the paroxysm of efficiency! An episode of Effy – The living efficiency about the mystery that separates 0 and 1.… Read More
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