Second episode about negotiations, following ‘Tioli’ which was centered on bargaining. This time, the episode focuses on efficient sales closing techniques.

Within the selling process, closing refers to the final step, when the client finally enters into a legally binding agreement. Salespersons use a wide variety of techniques to help “closing the deal”, and Changing Minds listed some of the ones on their website (and no, this is not a sponsored link or anything, but a genuine recommendation). Closing techniques are obviously useful to sell products or services, but they can also serve to sell ideas or opinions. As such, they are very important for argumentation or persuasion as well.

Despite Changing Minds’ comprehensive listing, there’s no mention of the technique that Effy uses in this episode. She developed a program that generates a salesperson’s clothing set perfect to close a deal, based on clients’ key variables.

Shallow you say? It can be surprising to see how effective an outfit can be…