P is for Pity is the first episode of Effy, and is about the marketing mix. Like it or not, marketing is a fundamental part of any successful project. Theories have evolved tremendously but the fundamental marketing mix approach remains a core concept. For those not familiar, here is the wikipedia page for more details: http://en.wikipedia.org/wiki/Marketing_mix

In a nutshell, the marketing mix originally defined 4 P’s that any business/project/idea (or whatever it is you want to do), must focus in order to meet its market. The 4 original P’s were Product (solution to fill your market need), Price (amount your market value your solution), Promotion (message to communicate your solution to your market) and Place (location to reach your market).

With time, the list of P’s extended with latest theories adding People, Productivity and so on.

Effy aims at being just that… efficient. So she defined a new P, and P is for Pity in her marketing mix.
Theories seldom have empathy; Effy’s world is a theoretical place.

Constructive comments welcome!

G.M.