Effy Creations
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Effy Creations

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Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_ShunChang_Rd_1928
Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_Fence_details_0
Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_Majestic_Theatre_1941
Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_Sassoon_House_1932
Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_Paramount_Ballroom_1934
"Effy By Design" | Kwoa's tribulations | Photo series

Architecture photo gallery – Art-Deco in Shanghai

August 17, 2021 by Effy

Black & white photo gallery of Shanghai’s 1930 era Art-Deco buildings, including the Paramount ballroom, Majestic theater, Sassoon House…… Read More

Industrial Weaving Machine Rolls - Kwoa Textile Machinery photo gallery
Hosiery Circular Knitting Machine - Kwoa Textile Machinery photo gallery
Industrial Weaving Machine - Kwoa Textile Machinery photo gallery b
High Speed Cotton Spinning Machine - Kwoa Textile Machinery photo gallery b
Industrial Weaving Machine - Kwoa Textile Machinery photo gallery c
Kwoa's tribulations | Photo series

Industry photo gallery – Textile Equipment & Machinery

July 13, 2021 by Effy

A photo gallery of textile industry machinery and equipment, to highlight beauty hidden in automatic spinning, knitting, weaving, braiding and more.… Read More

_034 - Zadie Xa Benito Mayor Vallejo - 13th Shanghai Biennale 第十三届上海双年展 - Bodies of Water 水体
"Effy By Design" | Kwoa's tribulations

Bodies of Water ~水体~ a dive in Shanghai 13th Contemporary Art Biennale

May 15, 2021 by Effy

A dive into Shanghai Power Station of Art 13th contemporary art biennale entitled Bodies of Water (上海当代艺术博物馆~第十三上海双年展~水体). … Read More

Rebooting fashion editorial cover - Effy By Design - Eau-水-Water
"Effy By Design"

~{Rebooting}~

May 12, 2021 by Effy

Emotions are overflowing, blue, gloomy, cheerful, raw and alive ~ we rejuvenate! ‘Rebooting’ fashion editorial feat. ‘Eau~水~Water’ collection.… Read More

Green Light - Silk Chiffon - Effy By Design - Haze Reversible Shorts
Pink - Organza - Effy By Design
Blue Light - Linen - Effy By Design Swamps Top & Pants
Blue - Cotton - Patchwork - Effy By Design - Ripples Skirt 2
Green - Cotton - Effy By Design
"Effy By Design" | Kwoa's tribulations | Photo series

Fabric & Textile photo gallery – Blue, Purple & Red

April 21, 2021 by Effy

A photo gallery of fabric & textiles close-ups. Woven, embroidered, printed, striped… colors, to enjoy the beauty hidden in daily routine.… Read More

White - Faux-Leather - Holed - Effy By Design - Loyal Skirt
Silver - Mesh - Effy By Design - Waterfalls Dress & Clouds
White - Mesh - Embroidery Flowers - Effy By Design 2
Black - Silk - Effy By Design - 1930
Black - Faux-Leather - Holed - Effy By Design - 1930
"Effy By Design" | Kwoa's tribulations | Photo series

Fabric & Textile photo gallery – Black, White & Grey

April 7, 2021 by Effy

A photo gallery of fabric & textiles close-ups. Woven, embroidered, printed, striped… b&w, to enjoy the beauty hidden in daily routine.… Read More

Kwoa photo series - Water close-up - Agitated water down a cascading mountain river
Kwoa photo series - Water close-up - Wave reflux over sand beach in France
Kwoa photo series - Water close-up - Fishes breaking trees reflection mirroring over quiet pond
Kwoa photo series - Water close-up - Lake bed with cloud reflection over it
Kwoa photo series - Water close-up - Transparent water with agitated fishes swimming under
Kwoa's tribulations | Photo series

Water photo gallery – Texturing

March 1, 2021 by Effy

A photo gallery of water close-ups and textures. Ripples, waterfalls, pools, ponds, enjoy the beauty hidden in daily routine.… Read More

Accountable - Kwoa Shanghai Building Photo Serie 000
Accountable - Kwoa Shanghai Building Photo Serie 004
Accountable - Kwoa Shanghai Building Photo Serie 010
Accountable - Kwoa Shanghai Building Photo Serie 013
Accountable - Kwoa Shanghai Building Photo Serie 028
Kwoa's tribulations | Photo series

Building texture photo gallery – The Shanghai office building edition

November 1, 2020 by Effy

A photo gallery of building texture, for feasting eyes to enjoy the beauty hidden in daily routine. Photo taken by Kwoa all around Shanghai.… Read More

Kwoa Photo Poem 27 Promises - Beijing lions 2007
Kwoa's P(h)oetry | Kwoa's tribulations

“Promise (from Machiavelli to Chirac)” a poem & brevity by Kwoa – Beijing golden lions / 2007

October 18, 2020 by Effy

I said so because I had to,
You believed me because you wanted to.… Read More

Kwoa Photo Poem 26 The unbearable lightness of embezzlement - Lost island 2005
Kwoa's P(h)oetry | Kwoa's tribulations

“The unbearable lightness of embezzlement” a Onda Mel poem by Kwoa – Undisclosed beach / 2005

October 11, 2020 by Effy

Turquoise waves cooling off my feet,
dried by the sun…… Read More

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Hi, I’m Effy

Blooming main

“Between Shanghai’s ambitious high-rise, and daily routine, I design fashion to inspire people.”

“Eau ~ 水 ~ Water” collection

“Accountable” collection

“Mauving On” collection

Mauving On collection front page logo
Mauving On collection front page logo

“~{2030}~” Collection

~{2030}~ Flexible Futurist Fashion Art Deco collection - Effy By Design - Logo 03

“Effy By Design”

Republik B&W Art Visual Magazine - Effy By Design 2030 - TOC
dreamingless magazine - issue 60 - part 02 - HIGH RES-34
_{2030}_Art-Deco Fashon collection from Effy By Design Logo Square 600c
Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_Majestic_Theatre_1941
Effy By Design in EstiMag July p80 small
Marika Magazine Designers Issue 946 May - 16
BeautyMute 242 - p30

“Effy Creations Editions”

Effy - The living efficiency anthology cover
Effy The living efficiency comics 60 - Effy promotion - prints
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Effy The living efficiency 49 - Weekly sweat flow statement
Effy The living efficiency comics 48 - Shenzhen Sales manager & ppt presentation
Effy 41 - Lightning Truth & Direct Efficiency
Effy the living efficiency 37 - Made out of Effy feelings (emotional efficiency)

Kwoa’s ~naive~ World Trip

Art_Deco_Architecture_Shanghai_Kwoa_{}2030{}_Majestic_Theatre_1941
Industrial Weaving Machine - Kwoa Textile Machinery photo gallery
_034 - Zadie Xa Benito Mayor Vallejo - 13th Shanghai Biennale 第十三届上海双年展 - Bodies of Water 水体
Blue Light - Linen - Effy By Design Swamps Top & Pants
Silver - Mesh - Effy By Design - Waterfalls Dress & Clouds
Effy Creations, Effy BY Design and Kwoa in Fienfh (fashion) and Wink (poetry) magazine
Accountable - Kwoa Shanghai Building Photo Serie 026

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“Although perfumers are traditionally compared to composers of music, I have always felt like a writer of scents.”

— Jean-Claude Ellena (link), Nez a Nez: Contemporary Perfumers – Power Station of Arts (link) (Shanghai / 2019)

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  • Effy By Design
    • Collections
      • ~{2030}~ (Timeless Silhouettes)
      • Accountable (Business fashion)
      • Eau ~ 水 ~ Water (Wear your mood!)
      • Mauving-On… (Flexible fashion)
      • Industrial Latex! (Objects of desire)
    • Sustainability & Flexible design
      • The Showroom
      • Designing flexible Fashion
      • Directory of brands
  • The Boutique
    • By Clothing
      • Dresses
      • Skirts
      • Pants
      • Tops
      • Sets
      • Others
    • By Moods
      • -{2030}-
      • Eau~水~Water
      • Accountable
      • Mauving On…
      • Industrial !
    • By Versatility
      • Removable / Interchangeable
      • Reversible
      • Convertible
    • Cart
      • My account
      • Checkout
    • Returns & Exchanges Policy
  • E.C. Editions
    • Effy – The living efficiency
      • Latest
    • Kwoa’s (Naive) World Trip
      • P(h)oetry (Photo+Poetry)
      • Photo series
      • Leaflet Collection
    • Hell Lingering Within
    • Stand(H)ard
      • Archives
    • Contacts & Queries
      • Submission guidelines
      • Translation services
  • The Atelier (Effy Creations)
    • Effy’s Blog
    • Contact us

  • No products in the cart.