Shanghai – October 20, 2020 – Effy By Design, the women fashion house behind the flexible collection ‘Mauving on…‘ is excited to announce the launch of ‘Accountable‘, a collection of comfortable office clothing to showcase core values with style.
Dusting off traditional business fashion and office clothing, Effy By Design designed the “Accountable” collection to offer comfortable, practical, modern and feminine clothing to working women, from interns to senior executives.
The collection showcases three core values:
– Transparency: dresses and blouses playing on fabric density;
– Reliability: business clothing inspired by heavy duty uniforms;
– Duty: flexible outfits for a fresh look throughout long business hours.
The ‘Accountable’ collection showroom is available on Effy By Design’s website, introducing:
. The ‘Agile Collars‘ (office dress with inter-changeable collars)
. The ‘Expert Overalls‘ (office dungarees)
. The ‘Loyal Blouse‘ (silk top with clamps)
. The ‘Executive Apron‘ (reversible apron dress for all business situations)
. and more…
“Now I don’t waste time deciding what to wear to the office every morning, and just grab one of Effy’s. I just love the ‘Expert Overall’. It’s practical, comfortable, and makes me feel more powerful when facing problems, and more convincing with my team.”
– Liang E., Finance Controller, Consulting Multinational in Shanghai –
Custom made pre-orders are available worldwide on Effy By Design’s online shop, and for subscribers, with a 10% discount. Official launch will hit Effy By Design’s retail partners on November 15th.
About Effy By Design:
Effy By Design is the fashion house of Effy Creations, with the same mission: Explore ideas, to force reflection. The atelier was created in Shanghai by fashion designer Effy H. Effy By Design focuses on flexible clothing for women and slow fashion, with daring and elegant clothes hand made to last. Previous collection includes ‘Mauving On…’ or ‘Industrial Latex!’. Creations are available worldwide through distribution network, or on Effy By Design online shop at https://effycreations.com/shop.
